Improving the Speed and Ease of Posting a Job
2022
The Mom Project
Visual Design/UI
User Experience
Prototypes
User Research
User Engagement Metrics
Data-Informed Design
Impact
Conversion rate rose from 47% to 51%, and job posts were completed 1 minute faster. Mobile conversion rose 9.6%, and drop-off while writing the job description fell 50%.
Background
The Mom Project is a dual-sided marketplace for moms to find their next role with like-minded companies. Creating a job post is the first step employers take after signing up, requiring job details and a role description. The experience was outdated, and our goal was to improve conversion.
Self-serve employers felt the job post experience was cumbersome, and the barrier to entry was too high. Many users dropped off at the first step; those who completed it took over 10 minutes.
My role
I was the Lead Product Designer on this project.
My responsibilities included:
Collaboration on requirements, user stories, and iterations
Collaborated with Product to define the success metrics framework
Built analytics dashboard used to measure user engagement and impact
Created conceptual designs, wireframes, high-fidelity designs, and prototypes
Led user research strategy and executed unmoderated research
The Design Process
Understanding the landscape
A competitive analysis and heuristic review kicked off discovery, surfacing existing experience issues before design began. We brought both to a stakeholder kickoff to align on goals with subject matter experts.
Goals that came out of discovery:
Improve guidance and automation
Create a seamless experience
Set a better foundation for future features
Create a step-based form for a more guided approach
Improve the save experience
Unify field behavior and update error states
Exploring the design
I focused on two things: reordering the task flow to lead with low-barrier questions, sequencing for automation opportunities, grouping fields semantically, and prioritizing lead-generation data collection; and creating an intuitive save experience.
Heuristic and competitive findings used to align stakeholders on goals before design began.
Validating with research
We ran an unmoderated concept validation study with employers who'd posted a job in the last six months, testing sentiment on the existing experience, reactions to new concepts, and expectations around the approval process.
Key takeaways from research that guided modifications for launch
Participants wanted clear communication about the approval process
Employers valued guidance woven into the job post writing experience
Participants liked being able to save and review with ease
Defining the data intake
Defining the information architecture
Defining the workflow
Finalizing for launch
I delivered high-fidelity designs and prototypes to engineers for launch.
Final step-based job posting flow, redesigned for guided entry.
Final step-based job posting flow, suggested job titles for guided entry.
Improved UX writing for high barrier questions
Dedicated review page for improved reviewing and editing experience.
Transparent communications and feedback integrated into UI.
Ability to see current job status in the UI from employer view.
Outcome
Conversion rate rose from 47% to 51%. Job posts were completed 1 minute faster, mobile conversion rose 9.6%, drop-off while writing the job description fell 50%, and drop-off at the first step fell 7.7%.
Reflection
This project reinforced the importance of designing mobile-first from the start, rather than adapting desktop work after the fact. Following it, the team adopted a mobile-first design process going forward.